Department: Sales
Reports To: Sales Manager / General Manager
Employment Type: Full-Time

Position Summary

The Equipment Salesperson is responsible for developing new business, maintaining relationships with existing customers, and selling material handling and industrial equipment and related products and services. This position requires a motivated, professional individual who can identify customer needs, recommend appropriate equipment solutions, prepare quotes, and manage the sales process from initial contact through delivery and follow-up.

Essential Duties and Responsibilities

• Develop and maintain relationships with new and existing customers.
• Prospect for new customers through cold calling, networking, referrals, job sites, customer visits, and other sales activities.
• Identify customer needs and recommend appropriate equipment, products, and services.
• Conduct on-site customer visits to evaluate applications, equipment needs, and operating conditions.
• Prepare accurate quotes, proposals, and equipment specifications.
• Present equipment solutions and explain product features, benefits, pricing, and financing options.
• Follow up on quotes and leads in a timely and professional manner.
• Maintain regular contact with customers to identify additional sales and service opportunities.
• Work closely with the service, parts, installation, and administrative departments to ensure customer expectations are met.
• Coordinate equipment deliveries, installations, demonstrations, and other customer requirements as needed.
• Maintain accurate customer records, sales opportunities, quotes, and activities in the company’s CRM or sales tracking system.
• Meet or exceed established sales goals and profitability targets.
• Stay current on equipment products, industry trends, competitive products, and customer needs.
• Attend trade shows, manufacturer training, customer events, and other sales-related activities.
• Represent the company professionally at all times.
• Resolve customer questions and concerns promptly and work with management when additional support is needed.
• Perform other duties as assigned by management.

Qualifications

• Previous sales experience, preferably in material handling, industrial equipment, construction equipment, or a related industry.
• Strong customer service and communication skills.
• Ability to develop and maintain long-term customer relationships.
• Self-motivated with the ability to work independently and manage time effectively.
• Strong organizational and follow-up skills.
• Ability to understand customer applications and recommend appropriate equipment solutions.
• Comfortable making cold calls and developing new business.
• Basic computer skills and the ability to learn CRM and company software.
• Ability to read and understand equipment specifications and product information.
• Valid driver’s license with an acceptable driving record.
• Ability to travel locally and regionally to visit customers and job sites.

Preferred Qualifications

• Experience selling forklifts, dock equipment, warehouse equipment, industrial equipment, or related products.
• Existing relationships within manufacturing, warehousing, distribution, construction, or other commercial industries.
• Knowledge of material handling equipment and warehouse operations.
• Experience preparing equipment proposals and negotiating sales.
• Technical or mechanical understanding of equipment applications.

Key Performance Expectations

The successful candidate will:

• Consistently generate new sales opportunities.
• Build strong, long-term customer relationships.
• Meet or exceed sales and gross-profit goals.
• Maintain accurate and timely sales records.
• Follow up consistently on leads, quotes, and customer opportunities.
• Provide exceptional customer service before, during, and after the sale.
• Work effectively with all departments to ensure a smooth customer experience.

Physical Requirements

• Ability to regularly travel to customer locations, warehouses, manufacturing facilities, and job sites.
• Ability to walk through industrial and warehouse environments.
• Ability to climb stairs, walk on uneven surfaces, and safely navigate job sites when necessary.
• Ability to occasionally lift or move product samples, sales materials, or equipment components.
• Must be able to comply with all company and customer safety requirements.

Compensation & Benefits

Compensation and benefits will be based on experience and company policy and may include:

• Base salary and/or commission structure
• Sales incentives and bonuses
• Company vehicle or vehicle allowance, as applicable
• Paid time off
• Health, dental, and vision insurance
• Retirement plan
• Company-provided training and manufacturer training

LTS Material Handling is an equal opportunity employer.