Position Summary

The Dock Door Sales Representative is responsible for developing new business, maintaining customer relationships, and selling commercial loading dock doors, dock equipment, warehouse safety products, and installation and repair services. This position requires a motivated sales professional with strong technical aptitude who can identify customer needs, prepare accurate estimates, and manage projects from initial contact through completion.

Essential Duties and Responsibilities

• Develop new business opportunities through prospecting, networking, referrals, and cold calling.
• Maintain and grow relationships with existing customers.
• Meet with customers on-site to evaluate loading dock and warehouse equipment needs.
• Measure and assess job sites for replacement, modernization, and new equipment installations.
• Recommend dock doors, dock levelers, vehicle restraints, seals, shelters, high-speed doors, and related loading dock products.
• Prepare accurate estimates, proposals, and quotations.
• Present solutions and negotiate pricing to successfully close sales.
• Coordinate with installation and service departments to ensure projects are completed accurately and on schedule.
• Maintain regular communication with customers throughout the sales and installation process.
• Follow up on completed projects to ensure customer satisfaction and identify future opportunities.
• Develop and maintain relationships with general contractors, facility managers, warehouse managers, architects, and industrial customers.
• Maintain an organized sales pipeline and accurately document customer interactions using CRM software.
• Meet or exceed established sales and gross profit goals.
• Stay current on product knowledge, industry trends, and competitor offerings.
• Represent the company professionally at customer meetings, trade shows, and networking events as needed.

Qualifications

• High school diploma or GED required
• Experience estimating commercial projects preferred.
• Strong understanding of construction drawings and field measurements is a plus.
• Valid driver’s license with an acceptable driving record.

Knowledge, Skills, and Abilities

• Excellent sales, negotiation, and closing skills.
• Strong customer service and relationship-building abilities.
• Ability to identify customer needs and recommend effective solutions.
• Mechanical aptitude with the ability to understand commercial dock equipment and installation requirements.
• Ability to read blueprints and construction documents.
• Excellent written and verbal communication skills.
• Strong organizational and time management skills.
• Ability to prioritize multiple projects while meeting deadlines.
• Proficiency with Microsoft Office and CRM software.
• Self-motivated with the ability to work independently.

Physical Requirements

• Ability to travel daily to customer locations.
• Ability to climb ladders and access loading dock areas when performing site evaluations.
• Ability to lift up to 40 pounds occasionally.
• Ability to work indoors and outdoors in varying weather conditions during site visits.

Performance Expectations

• Achieve or exceed monthly and annual sales goals.
• Maintain strong customer relationships that generate repeat business.
• Produce accurate estimates and proposals.
• Effectively manage projects from quotation through installation.
• Maintain a high level of professionalism and customer satisfaction.
• Represent the company with integrity, honesty, and a commitment to quality.

Preferred Experience

Experience selling one or more of the following products is highly desirable:

• Commercial sectional dock doors
• High-speed and rolling steel doors
• Dock levelers
• Vehicle restraints
• Dock seals and shelters
• Edge-of-dock levelers
• Warehouse safety barriers and guardrail systems
• Preventive maintenance and repair service agreements